Job Bank

Events & Marketing Coordinator
Wall Township, NJ
Allaire Village Inc
Full Time
Posted January 16, 2020
Allaire Village Inc. (DBA The Historic Village at Allaire) is a living history museum at the site of the Historic Howell Works, founded by James P. Allaire and operating from 1836 - 1846. Our mission is to interpret and present history to the public in order to connect the experiences of the past in a meaningful way to the society of today. Under the direction of the Executive Director of Allaire Village, Inc., the event and marketing coordinator supervises and coordinates events, activities and programs at The Historic Village at Allaire. Ensures an adequate and variety of activities are being offered and an enriched visitor experience is achieved. Markets the village to gain new audiences for events as well as event sponsors and donors. Develops and oversees social media channels.

Duties and Responsibilities

► Supervises and coordinates events, activities, and programs at The Historic Village at Allaire.
► Develop a written and comprehensive action plan -including staffing, scheduling, marketing, and other event planning activities -that are necessary to ensure the success of the corporation's events.
• Ensure proper notification and/or meetings are setup with internal and external parties.
• Develop a timeline to be followed for all events, staffing plan, and event layout.
• Ensure marketing efforts are aligned for all events and an evaluation is done to
include where the event was promoted and advertised.
• For historical events, works with the Director of Historical Interpretation and Museum
Programming to coordinate and develop; ensures the event is engaging, offers a
variety of activities, and has been adequately researched (historical scripts, event
props, and other educational material for events).
• Develop the event program for attendees and ensures its timely distribution.
• Schedule and ensure adequate external safety and security (e.g. EMS/EMT) in
coordination with New Jersey State Park Service (NJSPS).
• Coordinate and execute any talent agreements under a competitive bidding process.
• Maintain a binder and template to show how the event was run year-to-year. This should
include event follow-up with feedback from both internal and external sources (in written
form), and notation of event weather.
• Achieves financial objectives for each event, and ensures there is adequate tracking of the
event's revenue and expenses"against budget.
► Manages internal and external communication for all events, especially social media and
► For events, and in general when the museum is open, ensures an adequate and variety of activities are being presented and offered so that a positive and enriched visitor experience is achieved.
► Weekly distribution via social media and print media (as well as other communication channels internal (and external) outlining for visitors: "What Activities Are Happening at the Historic Village at Allaire."
► Formulate a vision for growth of events ( e.g. short/long range plan); gather ideas for future events, or activities to add to an event.
► Assist with the development of the annual "Calendar of Events. rr
► Oversee, develop, and maintain the village's publicity, public relations, and marketing strategies in order to establish a balanced media schedule and presence (e.g. via print, online, radio, TV, constant contact, Facebook, Twitter, biogs EventBrite, and other outlets):
• Manage the publicity and advertising budget of the corporation.
• Seek to increase attendance and awareness to the village's activities.
• Coordinate, design and distribute/post event flyers and village activities internally ( e.g. Visitor Center, General Store, Bakery, Front Board, Park Office, etc.) and externally (e.g. constant
contact, e-mail, and the web site).
• Plan event photo shoots as necessary.
• Manages Eventbrite and MailChimp.
► In coordination with the Executive Director, coordinates policy for public announcements regarding event occurrence.
► Maintain a positive working relationship with all parties and visitors.
► Coordinates staffing for special events.


► Can work independently and is self-motivated.
► Good problem solver, can think outside the box, and possesses a sense of urgency.
► Provides an excellent visitor service experience.
► Team player and works well with others.
► Can build and cultivate volunteers and interns.
► For the betterment of the village, perform special projects or other duties that may or may not
relate to the responsibilities listed above; perform tasks that may be assigned by the Executive Director.
► Detail oriented with the ability to plan, execute, follow-through, and evaluate programs and events.
► Ability to utilize various types of electronic information systems used by the corporation;
knowledge ofEventBrite, MailChimp, and Robley. Wordpress a plus.
► Team player with strong personality to fund-raise and a vision of growth.

Graduation from an accredited college or university with a Bachelor's degree in event planning, business administration, and/or marketing. Applicants who do not possess the required education may substitute experience as indicated on a year for year basis. Five (5) years of experience in event planning and marketing at a non-profit-organization.

How To Apply

Interested applicants must 1) Complete and submit a five (5) Question Job Questionnaire 2) Submit a Cover Letter and 3) Submit a Resume to: SPE, Atten. Executive Director, PO Box 93, Allenwood, NJ 08720. You can also e-mail your submissions to Please answer the following questions below and submit your answers along with a cover letter and resume to: SPE Atten. Executive Director PO Box 93 Allenwood, NJ 08720 You can also e-mail your submission to: 1. What event software and tools do you like using? And why do you use them? 2. How do you manage event promotion, including social media outreach and email campaigns? 3. You've just been given a new event to plan. How do you prepare for the kickoff meeting? 4. Are there any event types you find particularly interesting or exciting to plan? 5. What steps do you take to handle last minute or unexpected setbacks before and during an event; how do you prioritize competing project deadlines?
4263 Atlantic Avenue
Farmingdale, NJ 07727-3715