The first ever state-wide Discover Jersey Arts conference was a sold out success! Thank you to all the attendees, speakers, sponsors, and staff who made this event happen. For the third time, we asked people attending an event to bring the conversation from in-person to online, and boy, did they ever! Our multi-tasking tweeple (Twitter people) took to their smartphones, laptops, and tablets to bring the takeaways from the conference to the twitterverse. This continues to be a great way to engage people who couldn’t attend (from New Jersey to California to Canada!) and create an additional platform for conversation. In fact, the combined reach of our tweeters extended to over 15,000 followers!

Here are just some of the highlights from #NJThrive12:

@adamperle Great point about #advocacy from #NJThrive12 keynote. Inform your elected officials. Don't go to them only when you need something.

@JoshBalber “Relationships + knowledge = advocacy” says NJSCA’s Paleologos. #njthrive12

@mbergamo1224 Words are important! How your message is presented matters. How u describe things is important & helps other spread message #NJThrive12

@Culturepath NJ Celebrates its 350th this coming year! How are you celebrating through the Arts in NJ? #NJThrive12

@mbergamo1224 Tourists pay for the arts through hotel/motel tax, .20 of every $1 #Iknewthat :-) #NJThrive12

@TheGrowingStage Posting on event calendars and blogging are key to embracing hyperlocal media. #NJThrive12

@Natty_Lynn “Social media is word of mouth on steroids.” #NJthrive12

@NJEmergingArts 4 different generations living in the US with a 5th one coming up! How do we reach them all? #njthrive12

@ArtCenterNJ Take a peek at the New Jersey Arts Education Partnership census for how arts make an impact #njthrive12

@NoyesMuseum #njthrive12 mobile use will eclipse desktops by 2014

@artshorizons1 "Branding is differentiation", William Gullan Finch Brands! #NJThrive12

@paulasaha Tips from Hyperlocal editors for PR folks: don't call. Email, DM, use the Facebook wall. #njthrive12

@Culturepath What is the character of your arts organization, your community? #NjThrive12

@artpride 43% of 18-29 yr olds use phones to decide whether or not to visit a business (arts venue?) #njthrive12

@MaddieOrton When advocating, remember that #arts groups have something amazing at their disposal: the arts! #getcreative #advocacy #njthrive12