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Marketing Manager
Newark, NJ
New Jersey Symphony
Full Time
Posted January 05, 2024
The New Jersey Symphony is looking for a highly skilled marketer for the position of Marketing Manager. This role supports overall earned revenue goals through ticket sales by developing and implementing advertising, social media, direct mail, partnerships and promotional campaigns.
Duties and Responsibilities
ESSENTIAL DUTIES AND RESPONSIBILITESAdvertising & Content Marketing
Devise, coordinate and implement advertising strategies for social, online display, radio, print, outdoor and grassroots campaigns to support the New Jersey Symphony’s ticket sales activity.
Secure media sponsorships and bonus opportunities and oversee fulfillment of those agreements.
Work with Creative Director and media team to develop materials in support of marketing plans and sponsorship agreements, including all print, digital, photo and video assets.
Work with the New Jersey Symphony’s internal content team on creating content to support new paid and organic social content that increases advertising KPIs and ROI.
Write compelling, on-message copy for print, radio and online ads in line with New Jersey Symphony branding and based on source content provided by external copywriter.
Review and report on analytics for all advertising campaigns.
Use data to make recommendations and informed decisions on future campaigns to increase ROI.
Subscription and Single-Ticket Marketing Campaigns
Develop and oversee implementation of all direct mail and email plans and segmentation strategy in collaboration with external vendors and internal team.
Track effectiveness of campaigns and adjust future plans to achieve revenue targets.
In collaboration with Director of Marketing and Creative Director, determine creative concept for season materials, coordinate delivery of content, author content as needed, oversee proofing and revisions, and ensure on-time, error-free delivery of final product.
Collaborate with all venue partners to ensure strong revenue results for co-presentations and special concerts.
Create and embrace a culture of ongoing analysis, evaluate campaign results, and recommend changes to strategy based on findings.
Assist in the creation of marketing expense budget and manage reconciliation of invoices. Seek opportunities to control costs and maximize revenue.
Partnerships and Promotions
Solicit and fulfill new and existing partnerships with external constituents such as venue partners, affinity groups, corporations and community organizations.
Create new promotional ideas that attract new audiences and reengage low-frequency attenders.
Work with the Patron Services team on setting up promotions and ensuring communication of the existing promotions to the organization.
Audience Development Programs
Manage the Young Professionals program. Promote the program through professional groups and other community organizations to grow the Young Professionals audience. Plan and provide support for onsite Young Professional receptions and events, including cross promotion with Development department.
Grow the student ticket programs through promotions to schools, music groups and other constituencies.
Develop and steward new audience development programs to bring new audience to the Orchestra, focusing especially on the communities in which the New Jersey Symphony regularly presents concerts.
Other
Maintain relationships with key community members, vendors and consultants.
Contribute as an active part of the marketing team, developing marketing strategies to meet institutional objectives; attend and actively participate in weekly departmental and team meetings.
Provide analytic reporting as required by senior staff and marketing committee needs.
Stay within a given budget for all marketing initiatives; code invoices for payment and reconcile with finance data.
Serve as marketing department representative at concerts and meetings.
Perform various administrative tasks, such as data entry, file maintenance and brochure distribution, as needed.
Perform additional projects as assigned.
Requirements
Bachelor’s degree and 3–4 years of experience in a marketing department, sales, advertising agency or arts administration role.Proficiency in standard Microsoft Office applications. Adobe Photoshop and Tessitura CRM experience is a plus but not required.
Experience adapting and resizing graphics for use in multiple formats.
Ability to quickly problem solve and effectively manage time.
Superior written and verbal communication skills.
Excellent attention to detail.
High level of organization and professionalism.
Strong organizational and communication abilities and experience working with diverse teams.
The discipline to work independently, but also the ability to function as a member of a team.
Knowledge of live performing arts and familiarity with classical music is helpful but not required.
Must be authorized to work in the US without sponsorship.
Must be able to work evenings, weekends and some holidays and provide own transportation to multiple performance venues.
Hours: Full time, Monday through Friday. Additional evenings and weekends may be required, specifically for working at concerts and events in multiple locations throughout northern and central New Jersey.
How To Apply
The salary range for this position is between $45,000–$55,000, commensurate with experience. The New Jersey Symphony offers a generous benefits package, including health, dental, insurance options and pension. Relocation reimbursement is not offered for this position.
Email resume and cover letter by January 31, 2024, to:
Grace Liu Anderson, Director of Marketing
gliuanderson@njsymphony.org (include “Marketing Manager position” in the subject line)
The New Jersey Symphony is an equal opportunity employer. No phone calls please.
The New Jersey Symphony celebrates the cultural vibrancy of our communities and builds meaningful relationships that elevate and strengthen them. We seek to create a culture of inclusion and a work environment that values hard work, professionalism and creativity. We are committed to diversity and equal opportunity in our recruitment and hiring. Qualified candidates of all backgrounds are welcome to apply for open positions.
Deadline: Jan 31, 2024
Email: gliuanderson@njsymphony.org
