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Duties and Responsibilities

• Lead the creative vision for all marketing campaigns, from conceptualization through execution, ensuring consistency and alignment with the organization’s brand identity and mission.
• Work with the marketing team to develop creative strategies that drive ticket sales, engagement, and brand awareness for performances, events, and special initiatives.
• Oversee the development of high-quality visual content, including posters, brochures, digital ads, social media assets, videos, and email marketing templates. Lead photo and video shoots, collaborating with photographers, videographers, and designers to bring creative concepts to life.
• Lead, mentor, and inspire a creative team of in-house and freelance designers and content creators. Provide feedback, guidance, and professional development to help team members grow in their craft.
• Maintain an organized calendar of deadlines across multiple projects, balancing marketing/sales initiatives with support for Development and Education.
• Oversee the management of our photo database, ensuring accessibility and organization for all marketing and institutional needs.
• Supervise/complete the installation of customer-facing materials, ensuring seamless alignment with brand standards in both internal and external spaces.
• Stay on top of industry trends and best practices, identifying new technologies and creative approaches to enhance the organization's marketing impact.
• Prioritize safe working practices while embodying McCarter's safety and code of conduct policies to maintain a secure environment for all staff and guest artists.
• Participate in the work to make McCarter an anti-racist theater. Actively seek ways to improve our work practices to make the Marketing department more equitable and inclusive, while upholding and exhibiting our stated values of “justice and joy, beauty and belonging.”

• Led by our core values, McCarter fosters and expects a culture of care and respect for the wellbeing of our staff.
• Work will primarily be completed in a shared office space, subject to HVAC cooling and heating.
• This position entails extended periods of sitting, manual dexterity for operating office equipment, and the ability to read and interpret documents, while occasionally requiring lifting and carrying objects up to 15 pounds (e.g., boxes of printed materials), engaging in repetitive tasks, standing, walking, bending, and reaching within the office environment (e.g., assisting in setting up brand assets in lobby spaces)
• Employees may be asked to use a personal cell phone in order to access authenticator apps and related software necessary for work credentials/multi-factor authentication (MFA). Applicants should be comfortable using their personal devices for these purposes as part of their job responsibilities, as workarounds cannot be guaranteed in order to access certain platforms.