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Duties and Responsibilities

Specific areas of responsibility include:


Social Media and Content Creation

• Develop creative social media content for platforms including Facebook, Instagram, YouTube and LinkedIn to promote our events and initiatives, grow our following and engage our audiences

• Maintain organized social content calendar using Airtable

• Collaborate with all departments to capture institutional content and develop creative storytelling campaigns for social media channels

• Engage with our online community and build relationships by responding to comments, messages, and mentions in a timely and professional manner

• Write compelling social media copy for posts aimed at boosting engagement, promoting our mission, and developing relationships with our social media followers

• Coordinate and implement on-site content capture and social posting at key MPAC events, at times in evenings or on weekends

• Identify digital outreach opportunities for upcoming shows, including promotions and influencer partnerships

• Design graphics for social media, email and digital advertising utilizing both existing templates and original content

• Produce video content for social media, advertising and in-house purposes

• Share content from MPAC artists, partners and patrons as appropriate


Digital Advertising and Analytics

• Develop and implement multi-channel advertising campaigns across platforms such as Google Ads, Facebook, Instagram, Spotify and local partner sites

• Utilize MPAC’s CRM system (Tessitura) and digital platforms to develop target audiences

• Track campaign performance through UTM links and available analytics tools

• Track and analyze social media and website metrics to compile monthly reports on engagement, conversions, & growth and deliver actionable insights to inform future strategy

• Assist with SEO efforts on our Wordpress platform


Responsibilities will include other duties as required by the department.