Advocacy Toolkit

ArtPride works throughout the year to ensure lawmakers and community leaders at the local, state, and federal levels are informed about the impact the arts have on the lives of New Jerseyans. Here are five actions you can take to support our efforts to advance our public policy agenda, whether as an individual or as organization, as well as some valuable tools to help you along the way.


Actions for Individuals

Arts Advocacy DayAs a constituent, you are the ideal grassroots advocate to convey to elected officials how essential the arts and arts education are to your community. Without your help, your representatives may not realize the ability of the arts to create jobs, support local economies, and engage kids in school. Here are a few ways you can take action.

  1. Sign up for Action Alerts.
    Keeping up with our Action Alerts is the best way to stay informed about current issues facing the arts community and learn how you can help.
  2. Share your support on social media.
    Sharing our advocacy messages and telling your stories about how the arts have impacted your life on social media is a quick and easy way show support. Be sure to follow ArtPride on Twitter, Facebook, and Instagram, using #njarts to spread the word.
  3. Meet with your local, state, or federal elected officials.
    The most dependable way to communicate is to schedule a legislative visit. It may sound like an intimidating prospect but following these simple tips makes it easier than you think!
  4. Share your stories with the local press.
    Find a local news contact and use this guide for writing a letter to the editor.
  5. Donate to ArtPride.
    Your tax-deductible donation enables us to continue our vital work of protecting public arts dollars, providing research, and fostering cross-sector partnerships that increase the public value of the arts. This work is more important than ever, given the uncertain future of arts funding.

Sign Up For Action Alerts  Find Your Legislators  Legislative Tip Sheet  Letter Writing Tips  Donate 


Secretary of State at McCarter TheatreActions for Organizations

As an arts organization, your voice is important in communicating the impact of your work. We want to make it easy for you to engage, build relationships with your elected officials, and highlight the work you are doing in your community. Here are a few ways you can take action.

  1. Invite your elected officials to your events.
    Make a habit of sending invitations for exhibition openings, performances, educational workshops, and other events to your elected officials. If possible, invite them to give brief remarks. Download this sample invite as a guide. Remember to follow-up on your invitation with a phone call to their office. If they are unable to attend, use this as an opportunity to ask for an in-person meeting.
  2. Communicate the importance of any grant funds you receive.
    If you receive a county, state, or federal grant, be sure to let your representatives know what a difference those funds make for your organization and your community.
  3. Help spread the word.
    ArtPride coordinates messaging campaigns throughout the year to promote the public value of the arts. Use the tools we provide to help spread the word to your audiences through email, traditional and social media. 
  4. Join us at the annual National Arts Action Summit in Washington DC.
    The Arts Action Summit is your opportunity to receive advocacy training from experts in the field and then put that training into practice. Grassroots advocates from across the country meet with their members of Congress to garner support for issues like arts education policy, the charitable tax deduction, and funding for the National Endowment for the Arts.
  5. Join ArtPride today.
    ArtPride welcomes organizations of all shapes and sizes to join our community of arts champions. Our advocacy efforts in Trenton and Washington, DC support the sustainability of the arts industry, giving a legislative voice to cultural groups.

Find Your Legislators  Legislative Tip Sheet  Messaging Calendar  Arts Action Summit  Join ArtPride


Important Facts

  • Why are the arts important to New Jersey?

The nonprofit arts generate more than a half billion dollars to our state’s economy, employ nearly 19,000 of its citizens, and transform sleepy towns into vibrant communities. As a critical component to education, the arts provide skills that prepare students to become 21st century leaders. Use this data to help make your case for why the arts matter to New Jersey.

Fact Sheets  Whiteboard Video

  • Why are NJ Hotel/Motel Tax dollars important to arts, history, and tourism?

Cultural activities and tourism promotion are supported only through a dedicated revenue source that is the New Jersey Hotel/Motel Occupancy Fee (P.L. 2003, c. 114). This legislation established a certifiable and renewable source of revenue for the New Jersey State Council on the Arts, Cultural Trust, Historical Commission, and Division of Travel & Tourism. New Jersey taxpayers DO NOT pay for public support of these industries through property, sales, or income tax. Use our fact sheet and talking points to drive this message home. 

Fact Sheet  Talking Points

  • Is my nonprofit allowed to advocate?

Learn about how your nonprofit can advocate effectively and what you can say legally as an organization. Check out the rules of the road when it comes to the differences between advocacy and lobbying as well as understanding Congressional gift rules.

Advocacy Rules  Gift Rules

  • How can I get involved in National Arts in Education Week?

National Arts in Education Week is supported by Americans for the Arts on behalf of the field of arts education to bring visibility to the cause, unify stakeholders with a shared message, and provide the tools and resources for local leaders to advance arts education in their communities. As a local partner, find ways to celebrate the transformative power of the arts in education.

Learn More

  • How can I get involved in National Arts & Humanities Month?

October is National Arts & Humanities Month (NAHM), a coast-to-coast collective recognition of the importance of culture in America. Whether you’ve participated before or want to get involved for the first time, there are lots of ideas to help you celebrate. Find tools, from event ideas to promotional tools and resources, to spark your imagination and get the word out.

Learn More

  • How can the arts partner in creating a sustainable future?

Sustainable Jersey is a certification program for municipalities in New Jersey that want to go green, save money, and take steps to sustain their quality of life over the long term. Learn more about how the arts connect to cultural vitality and a sustainable community.

Learn More