Job Bank

Go Back

Duties and Responsibilities

The Director of Marketing & Communication is a vital member of Ground For Sculptures’ (GFS) senior leadership team and plays a significant role in the museum. The Director manages a small team of dedicated professionals and is responsible for the oversight and planning of all marketing and communications creatively promoting GFS’s brand and reputation throughout the region and internationally. Core responsibilities include enriching our organizational culture for attracting audiences which reflect the diversity of our surrounding community while promoting our wide array of exhibitions, programs, and activities both on and offsite. As a senior staff member, the Director of Marketing & Communication reports to the Chief Audience Officer, advising on strategic decisions impacting the advancement of the organization. The Director is a collaborative leader, relying on the expertise of their team, while creating strategic goals to drive attendance and support earned and philanthropic revenue goals. The Director ensures consistent on-brand outreach and experiences across earned, owned, purchased and partnership channels. This individual ensures all marketing activity at the museum providing direction and guidance on efficiency of spend for all business and commercial units including destination, exhibitions, learning, development, membership, retail, catering, events, publishing and more. They will oversee and be responsible for institutional messaging, media relations, advertising, digital communications, social media, web strategy, and collateral materials, through the supervision of a team of marketing and communications professionals.

Duties and Responsibilities

• Lead a small team of professionals in a collaborative process which allows individual skills sets to expand while strengthening and defining internal workflow and norms.
• Work in partnership with internal departments to prioritize key initiatives while promoting a culture of philanthropy and in benefit of our broader audience goals.
• Plan and ensure effectiveness of advertising, social media, email and direct marketing, exterior and interior signage, as well as overall consistency of branding and messaging, conveyed both physically and virtually by the Museum.
• Serve as an ambassador for Grounds For Sculpture to help foster a culture of inclusion for all members, donors, volunteers, and guests.
• Identifies and implements strategic partnerships and cross-promotional opportunities with media outlets, tourist industry, retailers, and community organizations.
• Provides counsel to museum leadership and facilitates internal communications to the museum staff and Board of Trustees, particularly crisis communications.
• Ensures relationships are established and maintained with local, national, and international art critics, editors, feature writers, freelance writers, social media influencers and broadcast journalists for the purpose of developing extensive positive press coverage of exhibitions and other museum activities.
• In consultation with the Chief Audience Officer, shape external statements, including those concerning museum policy, programs, exhibitions, and news events affecting the museum. Acts as official spokesperson in absence of or in lieu of the Chief Audience Officer as appropriate.
• On behalf of the museum leadership, shapes internal statements including those concerning museum policy, positions on news events affecting the museum and the field, and exhibits and artists presented at the museum.
• Oversees creative development, production and distribution of all communications publications and promotional materials while supporting development and membership via members’ magazine, annual report, member e-news, online features, email, social media presence and other items.
• Lead, motivate, and develop and work in partnership with, the Marketing Team to deliver high quality communications strategies. Lead by example to demonstrate and embed the museum’s values within the team and the wider museum.
• Continual development of the team, recognizing success and addressing areas for growth, supported by the annual appraisal process.
• Work with and support interns or workforce development to ensure their full integration into the museum.
• All other duties assigned