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Duties and Responsibilities

Position Overview

Under the direction of the Executive Director and Producing Artistic Director, this position is responsible for providing the vision and implementation for the achievement of earned revenue totaling approximately $16.5 million per year including ticket sales and related income.

The Director of Marketing and Communications is responsible for the leadership and management of the theater’s marketing and communications functions and for earned revenue, external communications, and audience growth and experience. This position is charged with the effective promotion and communication of Paper Mill’s core mission, service to the community, and artistic programming, including developing the brand, messaging, marketing, advertising, web and social media strategies, collateral materials, and public relations. These efforts are extended to all Paper Mill Playhouse productions and activities, which include:


Mainstage Productions

Children’s Theater Shows

Special Events

Education Programs

Paper Mill Playhouse Gala

Carriage House Restaurant

“Carriage House Presents” programming


The position supervises a full-time staff of 16, plus part-time box office staff. Direct reports include the Marketing Manager, Community Engagement and & Audience Development Manager, Senior Graphic Designer, Social Media & Communications Associate, Digital Media & Graphics Design Associate, and Associate Director Ticketing & Strategy (overseeing the Ticketing Services team). This team works together to provide a strong and consistent message for the organization that results in achieving revenue goals, audience development and retention, and a broader awareness of Paper Mills’ stature as a world-class theater. The team accomplishes its goals with the rollout of a multitude of communications such as:

Digital Campaigns

Collateral Material

Social Media Efforts

Subscription Campaigns

Print, Radio, and Television Advertising

Media Relations

Press Conferences

Publicity

Direct Mail

E-newsletter

Telemarketing




Essential Functions


Leads the development and implementation of a marketing strategy that creates strong audience loyalty and recognition.

Develops single ticket, subscription, and group sales goals and then meets/exceeds those goals.

Works closely with the Producing Artistic Director to effectively communicate the artistic vision of the organization through all marketing and development initiatives.

Manages and executes the presentation and promotion of Paper Mill’s mission, vision, message, and image internally and externally.

Works collaboratively with the Development Department to provide an integrated approach between fundraising and marketing to increase patron engagement and loyalty.

Acts as a brand steward and drives consistency in all communications. Paper Mill is currently undergoing a complete re-branding process with Pentagram.

Develops and implements web and e-marketing partnerships and social networking strategy.

Provides creative direction for all marketing collateral and advertising campaigns, including direct mail campaigns.

Oversees public relations and communications.

Contract and oversee relationships with outside vendors/consultants for PR, digital marketing, advertising, etc.

Serves as a public representative for Paper Mill to the community.

Creates and inspires a strong teamwork environment and builds, trains, mentors, and supervises an effective, professional, and engaged marketing team and support staff.

In collaboration with the Director of Finance and Administration, develops and manages the departmental budget.