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Duties and Responsibilities

Specific areas of responsibility include:

Social Media

• Develop and post engaging social content in accordance with the communications calendar on platforms including Facebook, Instagram, Twitter, YouTube and LinkedIn

• Monitor social channels and respond to and engage with participants in a voice consistent with the theatre

• Identify target audiences and digital outreach opportunities for upcoming shows, including promotions and partnerships

• Coordinate and implement on-site social posting at key MPAC events, at times in evenings or on weekends

• Work closely with all departments to identify opportunities to capture institutional content and develop creative campaigns for social media channels. Provide guidance on social content and channels to other departments internally.


Digital Advertising and Analytics
• Implement digital advertising campaigns and traffic creative for 3rd party sites

• Utilize Facebook Ads Manager to implement robust paid social campaigns

• Create and optimize paid SEM campaigns through Google AdWords

• Utilize MPAC’s CRM system (Tessitura) and digital platforms to develop target audiences

• Track performance through UTM links

• Create reports on digital ROI using available tools and use data to inform strategies around patron experience, audience and member growth, and revenue goals.

• Assist with SEO efforts on our Wordpress platform
Content Creation and Management:
• Create content for social media and advertising campaigns in accordance with MPAC’s branding guidelines

• Manage library of assets of digital photo and video assets


• Simple video production for in-house and advertising purposes

Responsibilities will include other duties as required by the department.