News to the Field

Powerful Patron Data Analysis Tools in the Hands of Nonprofit Arts Organizations

Open registration has begun for the 2014 Jersey Arts List Exchange & Audience Census, a community patron database of more than 1.5 million unique households of qualified cultural consumers.Gain access to valuable demographic and psychographic profiles of your audiences as well as valuable insights into how patrons interact with your organization and the greater arts community.    

Research is the lifeblood of our theater.

We’ve learned so much about our patrons through the JALX! Not only has that helped us dramatically increase subscriptions, it’s having a significant impact on how we approach programming, customer service, fundraising, virtually every aspect of the company.”

Michael Gepner | Director of Marketing and Sales, Paper Mill Playhouse
Market programs more effectively to existing patrons.Keep patron records updated through the community-wide, quarterly National Change of Address (NCOA).Use community data in the exchange to develop better targeted, permission-based list trades to grow your audience.Create partnerships with other arts groups based on cross-penetration reports.Identify potential new donors from existing audience pools.Provide more accurate audience demographics to funders.Myth-bust common perceptions about your audiences to your board members, funders and other stakeholders.Develop programming to best serve your patrons based on who they are, not who you think they are.Contribute aggregate census data to support ArtPride’s local, statewide and national research and advocacy efforts.    

Get Involved

Learn more and sign up today to avoid any late fees. Register Today


“The JALX provides my theatre with marketing and demographic data on our patrons that would cost me thousands of dollars to acquire any other way. It serves as the cornerstone for our direct mail campaigns, which are the most cost-effective way for us to market our productions to arts-savvy patrons.

This project saves me time and money, period. Rick Engler | Director of Marketing, Shakespeare Theatre of New Jersey

ArtPride njstatecouncilonthearts TRG Arts JALX is made possible by the ArtPride New Jersey Foundation through its Discover Jersey Arts program, cosponsored by the New Jersey State Council on the Arts, in partnership with TRG Arts, a consulting firm dedicated to helping arts and cultural organizations increase patronage and revenues. Additional support is provided by the Prudential Foundation.