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Duties and Responsibilities

• Strategic Marketing Leadership: Develop and implement a results-oriented marketing plan that supports bergenPAC’s ticket sales, audience growth, community engagement, and fundraising objectives.
• Campaign Management: Lead high-impact marketing campaigns, including digital, social, and traditional media, to promote bergenPAC’s performances, events, and programs. Evaluate campaign performance to optimize reach and effectiveness.
• Brand and Audience Development: Strengthen bergenPAC’s brand presence within the New Jersey and broader NY Metro area. Implement initiatives that enhance community engagement and attract diverse audiences.
• Digital Marketing and Content Strategy: Oversee the creation of digital content across all platforms, including social media, email marketing, website management, and paid digital ads. Ensure all content aligns with bergenPAC’s brand voice and effectively engages target audiences.
• Data Analysis and Reporting: Track and analyze key performance metrics, including ticket sales, attendance, and audience engagement. Use data-driven insights to inform future strategies and report results to the Executive Team and Board.
• Collaborative Partnerships: Work with internal teams (programming, development, and education) to align messaging and marketing efforts, ensuring a cohesive brand experience across all touchpoints.
• Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize return on investment.
• Team Leadership: Oversee and mentor the marketing team, providing guidance, performance feedback, and professional development opportunities. Lead efforts to recruit and onboard marketing talent as needed.