Job Bank
Job Bank
Marketing Director
Englewood, NJ
Bergen Performing Arts Center
Full Time
Posted September 16, 2025
The Marketing Director at bergenPAC will play a pivotal role in elevating the organization’s brand, driving ticket sales, and promoting bergenPAC’s mission to deliver world-class entertainment and arts education. This high-visibility role requires a dynamic and strategic leader with experience in digital marketing, brand management, and high-level talent campaigns. The Marketing Director will create and execute innovative marketing campaigns that showcase bergenPAC’s performances, classes, and community impact, positioning it as a premier destination for the arts in the New Jersey/New York area.
Duties and Responsibilities
Strategic Marketing Leadership: Develop and implement a cohesive marketing strategy that includes digital, social, email, and traditional channels to maximize bergenPAC’s brand exposure, drive ticket sales, and increase enrollment in arts education programs.Campaign Development and Execution: Lead high-impact campaigns to promote bergenPAC’s diverse roster of high-profile performances and artists, as well as special events and educational programs. Tailor marketing strategies to target new audiences and create excitement around bergenPAC’s offerings.
Brand Management: Maintain and elevate bergenPAC’s brand identity, ensuring consistency and recognition across all touchpoints. Create compelling messaging that resonates with bergenPAC’s audiences and reinforces its reputation as a leading cultural institution.
Audience Growth and Engagement: Identify and reach new audience segments through data-driven marketing tactics, partnerships, and creative outreach initiatives. Develop strategies to engage younger demographics, families, and underrepresented communities, building long-term loyalty.
Content and Digital Marketing: Oversee the creation of engaging content, including video, graphics, social media posts, email campaigns, and web content. Implement SEO best practices to enhance bergenPAC’s online presence and drive organic traffic.
High-Level Talent Campaigns: Work closely with programming to promote shows featuring high-profile talent and exclusive performances. Create targeted campaigns that leverage these marquee events to generate buzz, boost sales, and attract media coverage.
Media and Public Relations: Develop press releases, manage media requests, and oversee advertising partnerships.
Team Leadership and Collaboration: Collaborate closely with development, programming, and education departments to align goals and support bergenPAC’s mission.
Market Analysis and Reporting: Analyze ticket sales data, audience insights, and campaign performance metrics to continually refine marketing strategies. Report on key performance indicators (KPIs) and adjust tactics to optimize marketing ROI.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.7+ years of experience in marketing, with a preference for experience in the arts, live entertainment, or nonprofit sectors.
Proven success in leading campaigns that drive revenue, brand growth, and audience engagement.
Strong understanding of digital marketing, SEO, social media, and content marketing.
Experience managing marketing budgets, reporting on campaign performance, and achieving revenue targets.
Exceptional communication skills, with the ability to craft compelling messages and engage diverse audiences.
Skills and Attributes:
Innovative and strategic thinker with a deep understanding of market trends and audience development.
Results-oriented, with a passion for using data to inform strategy and optimize campaigns.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Enthusiasm for the performing arts and commitment to bergenPAC’s mission to make the arts accessible to all.
The Marketing Director will play an essential role in shaping bergenPAC’s future, leading campaigns that draw audiences to our theater and creating excitement around our programs and performances. This is a unique opportunity to bring fresh ideas to a vibrant organization and drive bergenPAC’s growth as a cultural landmark.
