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Duties and Responsibilities

Staff Management & Coordination

Lead and develop a team of three who are responsible for advertising and media placement, audience development, broadcast email and website production, social and digital media content and other departmental coordination.
Work with the content team to set goals for website and email engagement.
Support overall strategy to engage trustees, musicians and staff, as well as our patrons, through social media outlets.
Hire, train, mentor and conduct performance reviews for direct reports.
Identify and create opportunities for professional development for direct reports.

Marketing Strategy & Audience Development

In collaboration with the Vice President of Marketing and External Affairs, develop strategies to support subscriber acquisition, retention and repeat single-ticket purchases.
Work with the Marketing Manager to develop and grow existing and new audience development programs, including the NextGen Young Professionals program, the Student Tickets program and other constituency-focused initiatives.
Collaborate with the Vice President to integrate key Strategic Plan initiatives into the department’s day-to-day work plans and identify annual deliverables.

Subscription and Single-Ticket Campaign Strategy and Production

Develop and oversee marketing campaign plans and segmentation strategy in collaboration with internal teams and external vendors.
Track campaign performance and adjust future plans to meet revenue targets.
Oversee the subscription renewal, acquisition and single ticket direct mail campaigns, including strategy, segmentation, mail-house fulfillment, post office coordination and analysis of campaigns.
Work with the Patron Services team on subscription renewal and acquisition campaigns, including support for patron notifications and subscription ticket fulfillment.
Manage the telemarketing campaign by attending weekly meetings, reviewing reporting and coordinating telemarketing offers with direct mail and social promotions. Work with the Tessitura Database Manager to provide required data and with Patron Services to
support patron-related inquiries and transactions.
Oversee the Symphony’s digital agencies on programmatic display and direct placement advertising.
Secure placements with venue partners to ensure strong revenue results for co-presentations and special concerts.
Create and embrace a culture of ongoing analysis, evaluate campaign results and recommend changes to strategy based on findings.
Assist in the creation of marketing expense budget and manage reconciliation of invoices.
Seek opportunities to control costs and maximize conversions and ROI.

Content Strategy, Development and Creation

Serve as the lead producer for content planning across the Symphony’s communication channels, and coordinate and conduct interviews with the Music Director, musicians, guest artists and others.
Tell the Symphony’s story, with support from the Digital Media Content Manager and the Marketing Manager, through video and social content that promotes events, education programs and the personalities that shape the organization.
Build partnerships with community organizations, leaders and ambassadors to amplify brand awareness and strengthen connections with the diverse communities the Symphony serves.
Oversee the Symphony’s relationship with its digital agency, including social media content strategy and promotional budgets.
Manage the Symphony’s digital assets.
Collaborate with the Marketing Production Specialist to develop and provide content for email communications, and coordinate and edit content from all departments.
Curate and write content for social media, the website and email distribution.

Digital Experience & Platforms

Serve as the primary lead for the Symphony’s digital strategy for the website and email channels, with a focus on patron user experience that increases engagement and conversions.
Work with the Creative Director to manage photo representation across social, website and email channels to ensure the Symphony’s media presence is relevant and engaging.
Conduct analysis and create reports on the effectiveness of website and online advertising campaigns.
Review and recommend changes to strategy for the online ticket sales portion of the site.
Research website best practices and implement changes to continually improve user experience and patron engagement.
Ensure the website is optimized for mobile support, search engine optimization and marketing, online advertising, social media campaigns and other external platforms that link to the Symphony’s site.