Supported in part by New Jersey Department of State, Division of Travel and Tourism, ArtPride promotes cultural destinations across the state, packaging arts organizations with dining, shopping, and hotel options at JerseyArts.com/destinations.
The site is live year-round and the content is updated frequently.
Presently, the site features 12 destinations and encourages arts lovers to make a day of it, or overnight stays, in those locations. The pages include information about:
- What to Do (arts organizations, annual or signature events)
- Where to Eat (restaurants)
- Where to Stay (hotels, B&Bs)
In the summer, the site is promoted through a mix of email, organic/paid social media, digital ads, traditional media and PR through the Discover Jersey Arts Road Trip campaign.
ArtPride partners with affiliated Destination Marketing Organizations (DMOs) to develop content for the site and cross-promote the campaign.
