Supported in part by New Jersey Department of State, Division of Travel and Tourism, ArtPride produces the guide Jersey Arts Road Trip and maintains the website JerseyArts.com/RoadTrip.
The site is live year-round, the content is updated frequently and the program receives paid promotion.
Presently, the site features 10 destinations and encourages arts lovers to make a day of it, or two, in those locations. The pages include information about:
- What to Do (arts organizations, annual or signature events)
- Where to Eat (restaurants)
- Where to Stay
In the summer, the site is promoted through a mix of email, organic/paid social media, digital ads, traditional media and PR.
