Discover Jersey Arts

Audience Insights Manager (AIM)

Putting powerful patron data analysis tools in the hands of arts organizations. 


Stop the guesswork and let your data find the target! Start making decisions based on the valuable insights you can gain by subscribing to our community database of nearly 2 million unique households of qualified cultural consumers. 

Upload your patron data to a secure, centralized database using the TRG Data Center tool. Once your data is in the system, we’ll run it against other contributed patron data, as well as third-party databases, so you can learn more about your audiences’ behavior.

You decide whether you want to share certain segments of your data with other arts groups in the network to expand your audience pool or keep all of your data private.

Whether you choose to engage in list trading or just use your data for internal research, the insights you’ll gain from AIM will help you target your marketing materials, identify potential new donors, make your case to funders, and guide your programming. There’s really no limit to what you can do with this powerful new information – and AIM lets you have it all for a fraction of the cost of going it alone!


pam brant"AIM is instrumental for our marketing, programming, and development efforts. It provides affordable access to data that informs organization-wide decisions.”

Pamela Brant | President, Symphony in C

What does AIM do for you?

  • Market your programs more effectively to existing patrons.
  • Grow your audience by using community data to develop targeted list trades.
  • Access patron data from cultural organizations in both the New Jersey and Philadelphia markets.
  • Identify potential donors from existing audience pools.
  • Provide accurate audience demographics to funders.
  • Develop programming to best serve your patrons based on who they are, not who you think they are.
  • Create a secure offsite disaster recovery backup of your patron database.
  • Contribute aggregate census data to support local, statewide, and national research and advocacy efforts.

How much does it cost?

Your annual subscription covers unlimited access to the AIM community database through the web-based Data Center interface. Update your data, run reports and request lists -- and do it as often as you like! 

Organization's Operating Budget ArtPride Member Rate Non-Member Rate
Up to $499,999 $250 $450
$500,000 - $1.9 million $500 $700
$2 million - $5 million $750 $950
Over $5 million $1000 $1200
When requesting lists from other groups you may incur some minor licensing fees based on the demographic and psychographic filters you pull. These fees never apply to reports you run on your own data and any applicable fees will be clearly outlined before you purchase. TRG Help Desk support in excess of two hours will incur additional fees. Subscriptions automatically renew unless opted out in writing a minimum of 30 days prior to the start of the next renewal term. There are never any surprises. 
AP DiscountNJTA Discount
ArtPride Member Rate
Organizations must be current with their ArtPride dues to qualify for the member rate listed above. Your rate will be automatically applied at checkout (no promo code required).
New Jersey Theatre Alliance Discount
An additional 15% discount is available to ArtPride members that are also members of the New Jersey Theatre Alliance (NJTA). Use the promo code provided by NJTA at checkout to claim this additional discount. This promotional rate is not available to organizations that are not also ArtPride members.


Rick Engler"AIM provides my theatre with marketing and demographic data on our patrons that would cost me thousands of dollars to acquire any other way. It serves as the cornerstone for our direct mail campaigns, which are the most cost-effective way for us to market our productions to arts-savvy patrons. This project saves me time and money, period."

Rick Engler | Director of Marketing and Public Relations, George Street Playhouse

How do I get involved?

Registration for AIM 2020 is now closed. If you have any questions about participation, please contact the ArtPride team.

The subscription year runs from February 1, 2020 through January 31, 2021.



Heather Kelley"As a staff member of a smaller theatre company, I was initially intimidated by the prospect of uploading all of our patron data into AIM. But the staffs of ArtPride and TRG Arts made the process easy, friendly, and painless. Now all of our audience information is in one place, and I can spend less time locating records and more time analyzing what those records actually mean. Especially for smaller companies, AIM is like another very welcome staff member!"

Heather Kelley | Director of Audience Services, Premiere Stages

Learn More

Schedule a demo with TRG Arts to see AIM's Data Center in action.

Schedule a Demo

For specific questions, please contact:



AIM is presented by the ArtPride New Jersey Foundation and New Jersey State Council on the Arts, in partnership with TRG Arts. Additional support is provided by the New Jersey Theatre Alliance.