How It Helps | Pricing | Eligibility | Subscribe | Resources | Learn More
Putting powerful patron data analysis tools in the hands of arts organizations.
Knowing your audience is the key to success! Unlock powerful insights into your patrons with our community database of nearly 2 million cultural consumers.
Simply upload your patron data to the secure TRG Data Center. We’ll match it with contributed data and third-party sources to reveal essential demographics and behaviors. You then choose whether to trade segments with fellow arts groups to expand your reach or keep everything private.
AIM empowers you to target marketing, discover new donors, diversify your audience, adapt programming, and strengthen your case to funders. With AIM, the possibilities are limitless—all at a fraction of the cost of going it alone!
"AIM unlocks key insights into our audiences as well as helps us build new audiences. It’s not just a resource; it’s our secret weapon for creating targeted campaigns that elevate engagement with our loyal patrons and attract fresh faces to our performing arts center. Without AIM, accessing this level of data would be financially impossible. This tool isn’t just important—it’s an essential part of our marketing and development strategy.”
Howard Levine | Vice President of Marketing & Guest Services, State Theatre New Jersey
How does audience data help?
- Market your programs more effectively to existing patrons by using data to target your messaging.
- Identify potential donors using demographics provided by Data Center on existing audience pools.
- Grow your audience by using data on audience behaviors to develop targeted list trades with other arts groups in the New Jersey, New York, and Philadelphia communities.
- Provide accurate audience demographics to funders.
- Create benchmark audience data to measure equity, diversity, and inclusion efforts.
- Develop programming to best serve your patrons based on who they are, not who you think they are.
- Create a secure offsite disaster recovery backup of your patron database.
- Contribute aggregate census data to support local, statewide, and national research and advocacy efforts.
“AIM is instrumental for our marketing, programming, and development efforts. It provides affordable access to data that informs organization-wide decisions.”
Pamela Brant | President, Symphony in C
How much does it cost?
Your annual subscription covers unlimited access to the AIM community database through the web-based Data Center interface. Update your data, run reports, and request lists — and do it as often as you like!
| Organization Operating Budget | ArtPride Member Rate | Non-Member Rate |
|---|---|---|
| Up to $499,999 | $125 | $225 |
| $500,000 - $1.9 million | $250 | $350 |
| $2 million - $5 million | $375 | $475 |
| Over $5 million | $500 | $600 |
When requesting lists from other groups you may incur some minor licensing fees based on the demographic and psychographic filters you pull. These fees never apply to reports you run on your own data, and any applicable fees will be clearly outlined before you purchase. TRG Help Desk support in excess of two hours will incur additional fees. Subscriptions automatically renew unless cancelled online a minimum of 30 days prior to the start of the next renewal term. There are never any surprises.
ArtPride Member Rate
Organizations must be current with their ArtPride dues to qualify for the member rate listed above. Your rate will be automatically applied at checkout (no promo code required).
Interested in becoming a member? Learn more about how to join ArtPride today.
Who is eligible?
Organizations must meet one of the following criteria to be eligible for AIM:
- ArtPride New Jersey Member Organization
- New Jersey State Council on the Arts Direct Grantee
- New Jersey Theatre Alliance Member Organization
How do I subscribe to AIM?
AIM 2025 Subscription Deadline: Jan 23, 2025
AIM 2025 subscriptions to the Data Center platform run from Feb 1, 2025 - Jan 31, 2026
Resources
- Update Payment Method or Data Center Users
- Cancel My Subscription
- New User Submission Guide
- AIM Terms and Conditions
Learn More
Schedule a demo with TRG Arts to see AIM's Data Center in action.
For specific questions, please contact:
- Jim Atkinson | Director of Programs & Services, ArtPride New Jersey
- Andrew Cotlar | Client Success Manager, TRG Arts
AIM is presented by the ArtPride New Jersey Foundation in partnership with TRG Arts.
Co-founded by and currently supported by funds from the New Jersey State Council on the Arts.
