Several times throughout the year, ArtPride packages content around seasonal themes, publishes it on JerseyArts.com, and promotes it as a dedicated campaign under its Discover Jersey Arts brand.
The selection of events is curated by ArtPride and then featured on a dedicated section of JerseyArts.com for the duration of the campaign. These campaigns are marketed through a mix of email, organic/paid social media, digital ads, traditional media and PR — offering FREE promotion for the events and the organizations presenting them.
Participation in the campaigns is available to those organizations registered with the Jersey Arts Marketers (JAM) network.
Seasonal Campaign Planning Calendar (promotion timetable)
| Campaign | Campaign Dates | Event Submission Deadline |
|---|---|---|
| Summer Stages | May 26 -Sep. 4, 2022 | Aug. 19, 2022 |
| Fall Preview | Sep. 7 - Nov. 7, 2022 | Nov. 1, 2022 |
| Winter Holidays | Nov. 10, 2022 - Jan. 3, 2023 | Dec. 20, 2022 |
| National Day of Racial Healing | Jan. 3 - Jan. 24, 2023 | Dec. 12, 2022 |
| Black History Month | Feb. 1 - Feb. 28, 2023 | Feb. 20, 2023 |
Current Campaign: Black History Month 2023
A Black History Month campaign will run Feb. 1 — Feb. 28, 2023, celebrating African American voices in the arts throughout the state by:
- highlighting events featuring African American artists
- interviewing African American artists and industry professionals for feature stories, video packages, and/or podcasts on JerseyArts.com
Organizations may submit up to 5 total events for consideration based on the following:
- must prominently feature an African American artist(s)
- must take place between Feb. 1 - Feb. 28, 2023
- may be either in person, virtual or hybrid
- must have its own landing page on a website that includes pertinent details
- must be submitted for consideration using this form by no later than Feb. 20, 2023
- must include an image
Questions regarding inclusion in a messaging campaign? Contact Digital Content Manager Cie Stroud.
