Throughout the year, ArtPride packages themed events and promotes them on JerseyArts.com under the Discover Jersey Arts brand. Selected events are featured on dedicated landing pages, in email campaigns, and through traditional and social media, offering free promotion for the events and the groups presenting them.
To be eligible for inclusion in any of the seasonal messaging campaigns listed below, events must be submitted by the deadline indicated.
Fall Reopening Campaign
ArtPride is partnering with the NJ State Council on the Arts on a campaign to welcome audiences back to the arts for the fall of 2021. We will be launching a new directory of organizations and highlighting fall events around the state. This curated collection of events will also be promoted via email and social media, while the general reopening campaign will be supported by a mix of traditional, new, and owned media as well as a public relations campaign.
While we cannot guarantee the inclusion of every event submitted (as only a limited selection will be featured at any given time and we represent hundreds of organizations), the fall arts guide will be updated frequently and new experiences will be added on a rolling basis to highlight a variety of venues and genres throughout the state.
As part of this reopening campaign's strategy, ArtPride has partnered with the NJ State Council on the Arts and NJ Theatre Alliance to create a set of COVID-19 Safety Messaging Symbols. These icons are meant to help the field communicate the measures being taken by our arts community to welcome audiences back safely. In addition to being promoted to the public on JerseyArts.com, these graphics are available for use by arts groups at no charge.
Seasonal Campaign Planning Calendar (promotion timetable)
| Campaign | Campaign Dates | Event Submission Deadline |
|---|---|---|
| Jersey Arts Summer Stages | through - Sep 6, 2021 | expired |
| Jersey Arts Live | through - Sep 27, 2021 | expired |
| Jersey Arts Fall Reopening | Sep 27 - Nov 22, 2021 | Nov 12, 2021 |
| Jersey Arts Winter Holidays | Nov 23, 2021 - Jan 3, 2022 | Dec 17, 2021 |
current campaigns linked above
While not all events can be featured in each campaign, we take great care to present diverse selections for audiences.
Questions regarding inclusion in a messaging campaign? Contact Koren Rife in the marketing department.
